Retail
Rating the Region’s Power Brands
These businesses drive commerce and culture in the Pacific Northwest.
If youre even this far into an article about the most influential brands in the Pacific Northwest, theres a good chance you work at a company that made the list, or at one that might like to be included. You may have strong opinions about who should or shouldnt have made this list. You may…
Rating the Region’s Power Brands
If youre even this far into an article about the most influential brands in the Pacific Northwest, theres a good chance you work at a company that made the list, or at one that might like to be included. You may have strong opinions about who should or shouldnt have made this list. You may…
Recreation: Finders Keeper
Fremont's Groundspeak commands the center of geocaching's expanding universe.
If geocaching is the activity that best marries technology to nature, consider Groundspeak to be the consummate matchmaker. As geocachings de facto governing body, Seattle-based Groundspeak has risen right along with the rocketing enthusiasm for this high-tech take on scavenger hunting. In 2015, Groundspeak reported its best year of growth, with 3 million new user…
Cooking for a Crowd at Allrecipes
Theres something in Seattles water a vitamin, perhaps that nourishes food-related endeavors. UrbanSpoon, a popular restaurant directory, started here. It went national and was gobbled up twice, initially by IAC Interactive, then Zomato. Sur La Tables first store was at Pike Place Market. ChefShop.com, a retail site for artisan foods, is based here, as are…
Deltas Flight Plan
As if on cue, a Delta Air Lines commercial jetliner roared overhead as Deltas vice president of community affairs welcomed about 200 volunteers gathered to build a playground for a Seattle nonprofits new headquarters on Martin Luther King Jr. Way in Seattle one recent Saturday. I arranged for that, joked Tad Hutcheson, who flew out…
QVC parent buying Zulily for $2.4 billion
Liberty Interactive Corporation on Monday announced that is is acquiring Seattle-based e-retailer Zulily for $18.75 a share, which makes the transaction worth about $2.4 billion. Liberty Interactive is the parent of QVC Inc., the video and e-commerce retailer. “We are excited for Zulily to join the Liberty family,” said Greg Maffei, Liberty Interactive president and…
The Creatives: Pat Snavely
Pat SnavelyPrincipal and Creative Director, Partly SunnyBallard, partly-sunny.com FOCUS: We want to help clients do exceptional things that inspire people, with culture as our guide and creativity our medium. Clients have included Sonos, Amazon, Gaiam, Starbucks, Adidas and Glassybaby. MOST CHALLENGING ASSIGNMENT: Launching a completely new brand in a crowded category is a particularly tough…
The Creatives: Matt Dente
Matt DentePrincipal and Designer, Fell SwoopPioneer Square; fellswoop.com FOCUS: We design digital products and communications that are useful, usable and creatively inspired. Digital products are things like web apps, mobile apps, e-commerce stores and digital publications. Digital communications are things like marketing communications websites, social media marketing email newsletter campaigns and digital advertising. Weve been…
The Creatives: Jeff Gelfuso
Jeff GelfusoDirector, Customer Experience, AmazonSouth Lake Union; amazon.com FOCUS: Its pretty simple. What I do is inspire and lead great teams to create useful, enjoyable and meaningful experiences. WHAT I WISH I CAME UP WITH: Post-it notes and the Sharpie. So simple. So many uses. Things I touch and use every day. I ADMIRE: Those…
The Creatives: Mike Calkins
Mike CalkinsPrincipal and creative director, Mint DesignLower Queen Anne; mint-usa.com FOCUS: Branding is our focus. Clients range from local startups and institutions (Hilliards, Starbucks) to national corporations like Target, The Honest Company and Coca-Cola. MOST CHALLENGING ASSIGNMENT: Probably the brand development of a premium coffee for Coca-Cola (Far Coast) that included everything from the logo…
The Creatives: Ben Graham
Ben GrahamPrincipal and CO-creative director, TurnstyleBallard; turnstylestudio.com FOCUS: Turnstyle is a design firm focused on brand identity, web, packaging, retail and print. Some notable clients are the Bill & Melinda Gates Foundation, DRY Soda, Lookout, Microsoft, Mithun, Nordstrom, Seven Salons, Starbucks, Teague and Vulcan. CRAZIEST THING IVE DONE: Through our connections with Boeing and Teague,…
The Creatives: Taylor Kieburtz
Taylor KieburtzCofounder and strategy director, WintrFremont; wintr.us FOCUS: Were a design and technology company that creates and improves the user experience for technology products and services. Recent clients include CenturyLink Cloud, Wikipedia, Microsoft Halo and Silent Circle. WHAT I WISH I CAME UP WITH: The principle that good design is as little design as possible….
The Creatives: Keith Goldberg
Keith GoldbergPartner and chief creative officer, RallyDowntown; rallygroup.com FOCUS: Brand building is not enough. Being a vehicle through which people express their passions and beliefs is how you win. Our primary tools are what we call the next mass media an integrated mix of digital, social and live platforms augmented by partnerships with cultural influencers….