Retail
The Creatives: Ben Graham
By John Levesque July 17, 2015
This article originally appeared in the August 2015 issue of Seattle magazine.
Ben Graham
Principal and CO-creative director, Turnstyle
Ballard; turnstylestudio.com
FOCUS: Turnstyle is a design firm focused on brand identity, web, packaging, retail and print. Some notable clients are the Bill & Melinda Gates Foundation, DRY Soda, Lookout, Microsoft, Mithun, Nordstrom, Seven Salons, Starbucks, Teague and Vulcan.
CRAZIEST THING IVE DONE: Through our connections with Boeing and Teague, we were introduced to a tiny airline sponsored by the island nation of the Seychelles. Despite the fact that there are few places on earth farther from Seattle than the Seychelles its about 1,000 miles northeast of Madagascar we were awarded the assignment to evolve the Air Seychelles brand and apply it to its fleet of domestic and international airplanes.
I WISH I CAME UP WITH: The App Store. Many people consider the iPhone to be Apples biggest invention, but the real game changer (pun intended) is the place where all the software is bought and sold. We also sort of wish we had invented the Hot Pocket because the margins on imposter empanadas stuffed with low-grade meat and cheap tomato sauce must be enormous.
HOW I WOULD BRAND SEATTLE: Perhaps the best thing is to not brand Seattle. Do we really need to entice people to come here any faster than they already are?