BECU Unveils New Logo, Brand Identity
The Seattle credit union is updating its look.
Seattle credit union BECU has a new logo and brand identity. Benson Porter, president and CEO, said it is inspired by its members, and builds on the companys philosophy of people helping people. BECU recently won the 2017 Seattle Business Magazine Community Impact Award for Youth Development for its work in financial literacy education. See…
2017 Community Impact Awards, Youth Development (Large Companies): BECU
BECU provides financial education in the classroom throughout the year.
CLASS ACT: BECU financial educators Ruth Kaneko, left, and Stacey Black meet students in the Realistic Transition Program of Highline Public Schools. GOLD AWARD: BECULocation: Seattle | Employees: 1,748Top Exec: Benson Porter, president & CEObecu.org “BECUs overall commitment is to financial literacy and financial health of all of our members, says Ashley Rossman, the credit…
The 2017 Executive Excellence Awards: Benson Porter
President & CEO, BECU
Unlike many financial leaders after the banking crisis, incoming CEO Benson Porter had to manage expansion. In 2012, BECU, formerly the Boeing Employees Credit Union, was nearing $10 billion in assets, a size that would trigger new regulatory requirements, along with compliance to reforms. Porter, once an EVP at Washington Mutual, had seen others stumble….