Business Operations

BECU Unveils New Logo, Brand Identity

The Seattle credit union is updating its look.

By Dan Shafer November 1, 2017


Seattle credit union BECU has a new logo and brand identity.

Benson Porter, president and CEO, said it is inspired by its members, and builds on the companys philosophy of people helping people.

BECU recently won the 2017 Seattle Business Magazine Community Impact Award for Youth Development for its work in financial literacy education.

See the full press release on the new logo and brand identity below:

BECU Unveils New Logo and Brand Identity Inspired by its Members

SEATTLE (November 2, 2017) Today, BECU unveiled a new logo and brand identity, inspired and informed by the not-for-profits commitment to its membership and serving the communities of its members.

BECUs new logo emphasizes our members first and foremost, said Benson Porter, president and CEO, BECU. The new visual style builds upon our history and the credit union philosophy of people helping people that began more than 80 years ago with our first members.

The new logo features the letters BECU separated by vertical strokes and surrounded by a rectangular box with a rounded lower-right corner accentuating the letter U a subtle acknowledgement of you, the members and communities BECU serves. The streamlined logo design also overcomes limitations posed by the previous logo when used in physical and digital applications.

For nearly three decades our retiring logo marked a tremendous period of BECUs deepening engagement with our members communities, continued Porter. Its time to refresh our brand identity to better reflect our member-centric attitude and the significant changes that have occurred in the industry.

BECUs previous logo was launched nearly 30 years ago, and was created to give special prominence to the letter E, highlighting the credit unions role in providing financial services to Boeing Company employees. However, since 2002, BECU has been open to all residents of Washington state and membership has grown substantially.

The new logo and brand are currently displayed on the credit unions headquarters in Tukwila, Wash. and on All BECU financial centers, ATMs, digital properties, products and other communication materials will reflect the change over the next couple of years. Updated materials will be provided to members as they become available, with new credit cards and checks expected to come out in January 2018. Additional details about the new brand identity are available on

Along with the updates to the logo, BECU has also subtly refreshed its brand color palette and typefaces. The unique photography of real BECU members will continue to be prominently featured.

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