Textio
Bright Idea: What’s the Good Word?
Textio helps businesses choose language that produces results.
In 2014, linguistics Ph.D. Kieran Snyder, who had spent much of her career on quantitative approaches to language, was talking to Jensen Harris, a former user-experience exec at Microsoft, when the two arrived at the same conclusion. We had this idea that maybe predictive technologies natural language processing, machine learning, things I had been doing…