Star Wars
Final Analysis: Forceful Marketing
Tying in to 'Star Wars' is obviously the clever approach.
Since the premiere of Star Wars: The Force Awakens in mid-December, social media sites have been awash in the kind of piggyback promotion that accompanies any pop-culture phenomenon. The savvy marketer, knowing that a Star Wars connection confers instantaneous hotness and coolness, is on it like a baggy robe on a skinny Sith. Drawing inspiration…