Sports Business
The Seattle Storm Face a Full Court Press Ahead
The WNBA champs are dealing with several challenges as they launch their 2019 campaign
This article appears in the June 2019 issue. Click here for a free subscription. Despite a challenging off-season, the Seattle Storm is charging ahead with new sponsors and a robust marketing plan as they launch their 2019 season. The Storm this past spring signed a 10-year branding deal with Bellevue-based Symetra Life Insurance Company, joining…
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