Social Media
Final Analysis: Under the Influence
Someday, your Klout score will be more important than your credit score. Sigh.
Do you know your Klout score? I used to be an 11. In the world of social media, it was appalling. On a Darwinian level, it put me somewhere between fungi and green algae. Should anyone really care? Joe Fernandez, who founded Klout in 2008, thinks so. Last year, he told students in an MBA…