Oiselle
Oiselle Hits its Stride
Sally Bergesen built a business around running and athleisure wear, but theres nothing casual about her activism
When professional long-distance runner Kara Goucher signed with Seattle womens running apparel company Oiselle, she was shocked by one of their first conversations. Oiselle CEO Sally Bergesen asked Goucher what issues she wanted to talk about. Goucher, who had been a Nike-sponsored athlete, didnt immediately know how to respond. With Nike, shed been told exactly…