marketing
Final Analysis: Forceful Marketing
Tying in to 'Star Wars' is obviously the clever approach.
Since the premiere of Star Wars: The Force Awakens in mid-December, social media sites have been awash in the kind of piggyback promotion that accompanies any pop-culture phenomenon. The savvy marketer, knowing that a Star Wars connection confers instantaneous hotness and coolness, is on it like a baggy robe on a skinny Sith. Drawing inspiration…
BDA Employees Praise Company Culture, Teamwork and Leaders
Why the Woodinville-based marketing giant made the list of WA's 100 Best Companies to Work For in 2017
sponsored by BDA This article is part of a series focusing on select companies who placed among WA’s 100 Best Companies to Work For in 2017, as determined by employee surveys that measure their perceptions and satisfaction across 61 individual attributes within 10 employment categories. In any large company, maintaining first-name basis with all of…