Katie Doyle

With over 15 years of enterprise software marketing experience, Katie Doyle is signing on as vice president of marketing for Outreach. Already established in the sales technology industry, Doyle served as director of product marketing for Salesforce where she oversaw the Pardot, the company’s marketing automation software. During her tenure with the CRM leader, Doyle was instrumental in making Pardot the fastest growing marketing automation solution in its category, and the fastest growing business unit within Salesforce. Doyle also held leadership roles at MuleSoft and Guidewire, and spent seven years at IBM, working her way up from software engineer to product marketing manager. At Outreach, Doyle will focus on pushing Outreach’s ‘system-of-action’ narrative toward the larger enterprise market and helping the company expand its business value messages globally.

“Coming from Salesforce, I understand both the strengths and weaknesses of CRM systems and how valuable and complementary Outreach is for sales executives on the front lines,” said Doyle. “The systems sales reps have been using don’t help them work more efficiently, better connect with prospects, or sell more effectively. That’s where Outreach comes in, and how Manny and the team have been able to build such an impressive customer list so quickly. We’re solving a massive problem for salespeople and our customers are seeing tremendous ROI. I can’t wait to see what happens when we throw marketing into the mix – it’ll be like throwing fuel on the fire.”