Jerry Heinlen

Cascade Designs, Inc.,® has announced that outdoor industry veteran Jerry Heinlen will be the company’s new CEO. Heinlen brings more than 30 years of experience to the position, with a focus on driving growth, business improvement, and organizational excellence for brands in the outdoor and sporting goods industries. Heinlen will lead dynamic, high-level business strategy for Cascade Designs and its collection of award-winning brands including: Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®.