Barry Deutsch

Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the sports and entertainment industries, today announced the appointment of Barry Deutsch as Chief Sales Officer. Deutsch brings a wealth of knowledge and industry experience to the role of CSO. Serving most recently as Executive VP of Client Services, Deutsch has worked in nearly every department at BDA.

In his new role, Deutsch will seek out opportunities to drive the BDA business forward, including winning new accounts, strengthening customer relationships and assisting with the company’s global expansion. He has already proven to be a progressive, innovative and creative C-level executive at BDA. Deutsch will leverage his vast knowledge and experience with CPG and entertainment based companies to continue delivering valuable world class merchandise campaigns for his clients.