Arivale
Arivale: Gut Check (and More)!
Leroy Hoods startup uses data from your blood, your genes and your digestive tract to coach you toward better health awareness.
The Seattle startup Arivale wants to make you feel better, but dont call it a health care business. CEO and cofounder Clayton Lewis, a board member of Harborview Medical Center and a former venture capitalist, says Arivale sells wellness, a category distinctly different from health care. For $4,000 a year, customers get recommendations on how…