MiNeeds Are Your Needs

MiNeeds co-founder Raed Malhas has established a network of service providers ranging from roof cleaners and hedge trimmers to computer technicians and children’s party planners.

If frugal is fashionable in today’s economic climate, a Seattle-based company, MiNeeds.com, takes the movement to new levels. It improves on existing online review sites and match-up services such as Angie’s List by offering a competitive bidding system, opening the way for customers to find affordable services from a range of providers, from lawyers and contractors to nannies and photographers. In a nutshell, MiNeeds lets consumers post their specific needs to local service pros who bid for the jobs. Site users can also discuss and rate services they receive. Service providers can interact and build trust with shoppers by offering how-to advice and answering users’ questions.

Notably, it appears to be catching on.

Founded in 2007 and launched in 2008, MiNeeds has recruited 25,000 service providers. It is available in scores of cities nationwide and is expanding into more markets. It is pushing into two new major markets per month. Site traffic has soared 25 percent month over month. MiNeeds says it has served more than 13,000 customers during a three-month period.

It all started when co-founder Raed Malhas needed a shoulder massage after a soccer injury. The software developer was frustrated in his search for a female masseuse on Queen Anne who took insurance. Along with co-founder and fellow Microsoft veteran Deniz Erkan, he developed MiNeeds to resolve such issues.

While not a completely original idea—local dot-com Imandi.com tried and failed to make a viable business out of service providers bidding for customers—the economics may work in MiNeeds’ favor this time. Angie’s List and Service Magic have been successful in certain categories, but MiNeeds casts a wider net. Also, MiNeeds’ competitive bidding and community building features set them apart, the co-founders believe.  

“There’s nothing like our open, Web 2.0, community-fostering model,” Erkan says. “Our business model gives power back to the consumers.”

MiNeeds is free for consumers, and professionals can also create profiles and receive job notifications for free, and can bid for free if they’re one of the first three bidders on any customer need. The idea is to encourage quick responses. Otherwise, bidders have to become members, paying monthly fees ranging from $6.99 to $24.99, depending on the level of service. MiNeeds also takes a 1 to 2 percent commission on completed jobs.

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