WASHINGTON'S LEADING BUSINESS MAGAZINE

Microsoft sells off Razorfish to Publicis

|   October 2009   |  FROM THE PRINT EDITION

Microsoft has sold its interactive ad agency Razorfish to France-based marketing and public relations giant Publicis Groupe for $530 million. Microsoft acquired Razorfish as part of its $6 billion purchase of aQuantive in 2007. Razorfish's revenue for 2008 was $423 million, and the company has about 2,000 employees worldwide. Microsoft is also getting a five-year alliance with Publicis in which Publicis will buy a certain amount of advertising from Microsoft at guaranteed minimum prices.

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