Growing Pains
Most small businesses would be satisfied to grow by 50 percent to 90 percent a year. Not Andrew Stout, whose Full Circle Farm, based in Carnation, has logged that rapid growth since he moved to the Snoqualmie Valley in 2000.
“You get bigger or you get smaller. And in order to do what I want to do, I have to grow,” says Stout, 41, who started farming with his wife, Wendy Munroe, on three leased acres in North Bend in 1996. Stout’s mission is no less modest than his farm’s growth rate.
“What I want to do,” he says, “is fix the food system.”
That mission took shape, Stout explains, in the organic food movement, which was just beginning to move into the mainstream of the food industry when Stout and his wife arrived in North Bend, fresh from a stint as apprentices on an organic farm in Minnesota. Growing food without chemical pesticides and herbicides, he says, “was a noble occupation.”
Stout and Munroe were not alone. Driven by concerns about food safety, nutrition and the environment, sales of organic produce like Full Circle’s fruit and vegetables have been nothing short of spectacular in the past decade. Profits for the organic food industry have climbed from $2.55 billion or 3 percent of the total American produce market in 2000, to $9.5 billion or 11.4 percent last year, according to the Organic Trade Association, an industry group. While the rest of the food sector stagnated during the recent recession, sales of organic fruit and vegetables have continued to grow, with agricultural giants like Heinz, Dole, ConAgra and Archer Daniels Midland now on the organic bandwagon.
Meanwhile, Stout has taken Full Circle from its tiny start to become an organic marketing powerhouse. The Carnation farm currently raises organic produce on 400 acres and delivers boxes of organic food to 12,000 subscription customers weekly from Washington to the Arctic Circle in Alaska, making it one of the nation’s largest organic delivery services. It sells to some 75 restaurants and 25 farmers markets and grocery chains. During the past decade, Stout says, Full Circle’s annual sales have grown from $46,000 a year to $11 million.
But like the organic movement itself, Full Circle’s road has taken some twists since Stout started out as a 26-year-old idealistic novice farmer with little experience or working capital but the desire to create what he calls “a values-based business.” Over
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