Before the Deluge

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From western wildfires to Superstorm Sandy to the super soaking the Seattle area received in November, weather swept the headlines in 2012.

For Washington state residents, perched on fault lines with wilderness at their doorsteps, disaster preparedness is second nature. Earthquake insurance is common and most homeowner policies cover fire.

Yet flood insurance remains a mystery for many. It is not included in most standard policies, but it is federally mandated for residential structures in designated flood zones. The Federal Emergency Management Agency (FEMA) has overseen flood insurance nationwide since 1968. Through its National Flood Insurance Program, local insurance brokers can become licensed to sell flood insurance to their clients.

“Anybody can become a national flood insurance agent, through national wholesale brokers,” explains Joe Snapp, principal of Snapp & Son, a Seattle insurance company founded in 1937 and originally specializing in maritime shipping insurance. But, he estimates, the majority of agents licensed to sell flood insurance do so only a few times a year because the process is so convoluted. While FEMA makes and distributes flood zone maps to consumers, piecing together an accurate insurance estimate requires understanding of structural engineering reports, maps, policies and databases.

Snapp & Son’s answer to this situation, FloodBuddy, turns buying flood insurance into one-stop shopping. Users can access FloodBuddy online or through an iPhone app, and need only type in an address to see a “visual quote” in which rates and flood zone maps are presented together and colorized. The quote is a live offer from which a user can immediately purchase flood coverage. Sometimes, FloodBuddy needs more data and asks for a phone consultation.

Stephen Schramke, head of marketing for FloodBuddy, says, “Joe is doing for flood insurance what Zillow has done for home appraisals.” FloodBuddy consolidates what Snapp describes as a minimum of 10 phone calls and faxes among banks, surveyors, insurance agents and customers into one or two exchanges before generating quotes for customers.

Beta-launched in 2011, FloodBuddy now accounts for about 25 percent of the firm’s phone call activity, says Snapp, with customer interest growing markedly after Hurricane Sandy’s devastation. Climate change and coastal development also make flood risk a moving target, so FloodBuddy is constantly updating its databases to alert policyholders and potential customers.

The 2016 Washington Manufacturing Awards: Legacy Award

The 2016 Washington Manufacturing Awards: Legacy Award

Winner: Belshaw Adamatic Bakery Group
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Legacy Award
Belshaw Adamatic Bakery Group
Auburn › belshaw-adamatic.com
When it’s time to make doughnuts — or loaves of bread, or sheets of rolls — it could well be a Belshaw Adamatic piece of equipment that’s turning out the baked goods. From a 120,000-square-foot plant in Auburn, Belshaw Adamatic produces the ovens, fryers, conveyors and specialty equipment like jelly injectors used by wholesale and retail bakeries.
 
The firm’s two legacy companies — Belshaw started in 1923, Adamatic in 1962 — combined forces in 2007. Italy’s Ali Group North America is the parent.
 
It it takes work to maintain a legacy. A months-long strike in 2013 damaged morale and forced a leadership change. Frank Chandler was named president and CEO of Belshaw Adamatic in September 2013. The company has since strived to mend workplace relationships while also introducing a stream of new products, such as a convection oven, the BX Eco-touch, with energy saving features and steam injection that can be programmed for precise times in baking. The company energetically describes it as “an oven that saves time, reduces errors, makes an awesome product, and is fun to use and depend on every day!”
 
So far, more than 3,000 have been installed in quick-service restaurants, bakeries, cafés and supermarkets in the United States. They are the legacy of Thomas and Walter Belshaw, former builders of marine engines, who began producing patented manual and automated doughnut-making machines in Seattle 90 years ago. They sold thousands worldwide and, today, Belshaw Adamatic is the nation’s largest maker and distributor of doughnut-making equipment.