Virgin America
Final Analysis: The Improbable Marriage
Alaskas union with Virgin America seems odd, but the outcome will ultimately be unsurprising.
Despite its origins in the rugged north country, Alaska Airlines is a button-down shirt and wingtips. As recently as five years ago, it distributed Bible verses with its in-flight meals. Virgin America, meanwhile, with a provenance linked to the flamboyant entrepreneur Richard Branson, is more T-shirt and flip-flops. Its aircraft have leather seats and 12…