Technology
Valve, a Brilliant Game Maker and Innovative Marketer, Is Also Doing Cutting-Edge Research
By Seattle Business Magazine September 10, 2012
We’ve always been impressed by Valve’s games. And it’s been a creative marketer, pricing its games aggressively to undercut piraters, and constantly testing different approaches to marketing around the world, adjusting those deals based on what works. Now the New York Times puts a spotlight on the company’s research efforts. Check out the story here.
We’ve always been impressed by Valve’s games. And it’s been a creative marketer, pricing its games aggressively to undercut piraters, and constantly testing different approaches to marketing around the world, adjusting those deals based on what works. Now the New York Times puts a spotlight on the company’s research efforts. Check out the story here.