2015 will be the year when every moment is mobile

We are at the intersection of content and mobile. What does this mean? All eyes have moved to the small screen with U.S. adults spending nearly two full days per month using apps or web browsers on their phones, according to Nielsen research. Thats roughly 2,880 minutes a month, 720 minutes a week and 103 minutes a day. Apple recently joined the ranks of fellow phablet sellers like Microsoft, Android and Samsung when the iPhone 6 phablet-sized smartphone entered the market, solidifying the larger screen, the better trend. With these bigger screens comes more mobile real estate, providing brands an opportunity to provide better mobile experiences. As a result, apps have entered a new phase of building brand engagement: mobile apps 2.0. In 2015, marketers must think about crafting consumer experiences that drive ongoing brand communication ensuring users will remain engaged and regularly return. While app functionality has significantly improved, so has the ability to deliver relevant branded content to targeted consumers via in-app communication.

Seattle has many major brands that have excellent content, but why is most of this content not in their apps? Unfortunately, apps and content too often exist in silos. According to the Content Marketing Institute, 74 percent of content marketers aim to create a better mobile strategy in 2015 and they can do so by learning how to capitalize on their most important owned media asset their branded app. They just need a way to leverage it on mobile via a content hub and a mobile content marketing platform to manage it. Mobile is hard and a few key players have it figured out. In order to secure and maintain loyalty in 2015 more than ever brands must sate the always connected consumer with dynamic, interactive and impactful content.