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Seattle Pizza Chain Goes National

Tutta Bella ramps up production after deal with Kroger

By Rob Smith May 5, 2025

Two freshly baked pizzas with various toppings are served on white plates by a person in a white shirt.
Photo courtesy of Tutta Bella

Seattle’s Tutta Bella pizza has signed a deal with Kroger and will now serve its Neopolitan-style pies in 1,200 stores in 40 states.

Kroger’s first order of 85,000 pizzas generated more than $1 million in sales.

“We didn’t set out to become a national food manufacturer — it happened organically, one pizza at a time,” says Tutta Bella Founder and CEO Joe Fugere.

To meet demand, Tutta Bella has ramped up production at its SODO facility, and is now producing more than 10,000 fresh products a day, including pizza, hand-rolled gnocchi, pastas and fresh salads.

Tutta Bella had previously expanded into regional Costco locations.

Founded in 2004, Tutta Bella operates five restaurants, two grocerants and a food truck. Its retail food products are also sold at specialty outlets.

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