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Amazon Investing $15B in Third-Party Seller Platform

Worlds largest online retailer says it has already launched 150 tools and services this year

By Rob Smith August 26, 2019

Las Vegas - Circa July 2017: Amazon.com Fulfillment Center. Amazon is the Largest Internet-Based Retailer in the United States V
Las Vegas – Circa July 2017: Amazon.com Fulfillment Center. Amazon is the Largest Internet-Based Retailer in the United States V

Amazon Inc. will invest more than $15 billion this year in infrastructure, tools, services and programs for third-party sellers.

Since the beginning of the year, the worlds largest online retailer has launched 150 new tools and services to help small- and medium-sized businesses grow their online sales, the company said in a press release. Those include items such as inventory trackers, sales reports and product branding and marketing tools.

Independent, third-party sellers accounted for 58% of all merchandise sold in Seattle-based Amazons stores last year.

On Prime Day in July this year which was actually two days independent third-party sellers exceeded $2 billion in sales. Amazon says those businesses have created about 1.6 million jobs worldwide.

In its 2019 SMB Impact Report released earlier this year, Amazon said more than 1.9 million small- and medium-sized businesses are working with the company.

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