Retail
Amazon acquires online shoe retailer Zappos for $850 million
By Seattle Business Magazine September 28, 2009
In an effort to boost the company’s online shoe sales, Amazon.com has acquired online shoe and merchandise retailer Zappos for about $850 million in stock (which rose to above $900 million by the time the day was over). Amazon.com currently sells shoes through its main e-commerce site Endless.com, which was launched in 2007. Zappos appears…
In an effort to boost the company’s online shoe sales, Amazon.com has acquired online shoe and merchandise retailer Zappos for about $850 million in stock (which rose to above $900 million by the time the day was over). Amazon.com currently sells shoes through its main e-commerce site Endless.com, which was launched in 2007. Zappos appears to be Amazon’s biggest acquisition in recent years. The deal is expected to close in the fall.