SB Profiles
The Man Who Saved Washington Wine
Ted Baseler has been CEOof Ste. Michelle for eight yearsand in the companys leadership for a quarter of a century. In that time he hasbrought the wine worlds attention to Washington state. Five years ago, on a stunningly clear night in rural easternWashington, the burgeoning wine industry that dots the rolling hills of theWalla Walla…
Cover Profile: Tom O’Keefe, CEO of Tully’s Coffee
How could that be? How can a company like Tullys not prosper? We decided to try to unravel the enigma that is Tom OKeefe. We wanted to figure out how one runs a retail business for 16 years and raises more than $60 million to grow the company without ever showing a quarterly profit from…
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