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Predictions 2015: Content is king

By John Rubino December 5, 2014

https://seattlebusinessmag.com/sites/default/files/John%20Rubino.jpgAttorney, Paradigm Counsel When it comes to marketing predictions for 2015, content will be bigger than ever. Its important to consider the ever-increasing variety of products and messages in the marketplace, as well as the growing list of channels available to reach a target audience. Consumers are savvy and attention spans are short. It will…

When it comes to marketing predictions for 2015, content will be bigger than ever. Its important to consider the ever-increasing variety of products and messages in the marketplace, as well as the growing list of channels available to reach a target audience.

Consumers are savvy and attention spans are short. It will be increasingly important for marketers to take a look at creating authentic, useful marketing content and then utilizing targeted channels be it social or earned media, strategic partnerships or paid advertising to tell a story and create loyal brand ambassadors. I also dont think people are thinking as mobile as they should.

Mobile has arrived and in 2015 no matter which demographic youre trying to reach it will be increasingly important to address a mobile-first strategy.

Do you have a prediction to share?Email it to [email protected].

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