Opening Bell

On Reflection: Life’s More Than a Beach at Bahama

The Seattle company offers a lot more than just island wear

By Rob Smith September 14, 2023

Tommy Bahama's colorful beach chair

This article originally appeared in the September/October 2023 issue of Seattle magazine.

If you’ve ever been to a concert at Chateau Ste. Michelle Winery, you’ve certainly noticed the colorful Hawaiian shirts and folding chairs emblazoned with the name “Tommy Bahama.” The Seattle-based company — it turns 30 this year — is about a lot more than that.

Though primarily an apparel manufacturer (it operates 160 retail stores), the company — owned by Atlanta-based Oxford Industries, which owns several other clothing labels — also offers home furnishings and décor, sunscreen, and a line of fragrances. It operates a $100 million hospitality business that includes two concepts and 21 restaurants. It plans to open its first resort by the end of the year in Indian Wells, Calif.

Island-inspired beachwear, though, remains the company’s identity. It has sold more than 25 million beach chairs in its history. It sold $875 million of men’s and women’s sportswear and swimwear last year as part of its $1.8 billion in retail sales for all products under the Bahama brand.

Tommy Bahama also provides uniforms for its building’s security and management team at its South Lake Union headquarters, where it employs 650 workers.

Follow Us