Microsoft sells off Razorfish to Publicis
By Seattle Business Magazine September 28, 2009
Microsoft has sold its interactive ad agency Razorfish to France-based marketing and public relations giant Publicis Groupe for $530 million. Microsoft acquired Razorfish as part of its $6 billion purchase of aQuantive in 2007. Razorfish’s revenue for 2008 was $423 million, and the company has about 2,000 employees worldwide. Microsoft is also getting a five-year…
Microsoft has sold its interactive ad agency Razorfish to France-based marketing and public relations giant Publicis Groupe for $530 million. Microsoft acquired Razorfish as part of its $6 billion purchase of aQuantive in 2007. Razorfish’s revenue for 2008 was $423 million, and the company has about 2,000 employees worldwide. Microsoft is also getting a five-year alliance with Publicis in which Publicis will buy a certain amount of advertising from Microsoft at guaranteed minimum prices.