Woodinville-Based BDA Expands Its Reach With Acquisition of BrandVia

The deal beefs up BDAs tech-client roster in the promotional-merchandise market

By Bill Conroy August 14, 2019

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The deal beefs up BDA’s tech-client roster in the promotional-merchandise market

A national heavyweight in the corporate brand-merchandising market, Bensussen Deutsch & Associates LLC (BDA) of Woodinville, has acquired rival BrandVia, based in San Jose, California.

BDA offers customized marketing, merchandising (such as ballpark bobbleheads), e-commerce and fulfillment services for major clients like Major League Baseball, Bank of America, Dell and ExxonMobil. Its chief executive, Jay Deutsch, also is a minority owner of Seattle’s new National Hockey League franchise.

BDA recorded estimated sales of $427 million last year, according to the Advertising Specialty Institute. BrandVia, with estimated sales of $70 million, provides brand merchandising solutions for major tech companies like Adobe, Facebook, LinkedIn and Salesforce.

The acquisition of BrandVia expands BDA’s reach in California and provides it with a deeper bench of clients in the technology arena.

“Leading companies like Adobe, Facebook, LinkedIn, Netflix, Oracle and Salesforce look to BrandVia for the design and delivery of trend-inspired corporate merchandise, gift experiences, e-stores and pop-up shops to build their brands and corporate cultures,” says a press statement announcing the deal.

BDA’s acquisition of BrandVia is the fourth company the Seattle-area firm has purchased since the second half of 2017, when it acquired three other promotional-product companies: Boston-based SwervePoint, United Kingdom-based Dukes of London, and Sports Merchandise Global ― also based in the U.K.

“BrandVia has long been recognized as an innovative company with great people and great clients,” BDA’s Deutsch says. “We now have an even larger presence in Silicon Valley with a talented team that will only further enhance our compelling offer to high tech enterprise clients who need a true merchandise agency partner.”

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