Manufacturing
Talking Rain’s Popular Sparkling Ice Brand Speaks for Itself
The Preston plant, where Sparkling Ice is made, produces about 84 million bottles a year
By Bill Conroy June 13, 2019
This article originally appeared in the June 2019 issue of Seattle magazine.
This article appears in the June 2019 issue, and is presented by Impact Washington. Click here for a free subscription.
The Talking Rain Beverage Co., a well-known brand in the Seattle area for three decades, has hit it big with its Sparkling Ice zero-calorie sparking water drink. The company announced record first-quarter 2019 sales for the brand of $123.7 million. The company, which employs 350, recently repositioned the brand with a fresh look, logo and updated formula that features naturally sourced colors and flavors. The company also is pursuing a more robust digital-marketing strategy, including social media, to better target consumers based on interests and buying habits. The Preston plant, where Sparkling Ice is made, produces about 84 million bottles a year.
