Final Analysis
Final Analysis: Would You Go to Work for Donald Trump?
Or would you rather end up on his enemies list?
Imagine getting a call inviting you to work for your country. Now imagine your new boss is Donald J. Trump. Would you move to Washington, D.C., to work for the president of the United States? For this president of the United States? From what we know through simple observation, Donald Trump suffers from chronic narcissism,…
Final Analysis: The Improbable Marriage
Alaskas union with Virgin America seems odd, but the outcome will ultimately be unsurprising.
Despite its origins in the rugged north country, Alaska Airlines is a button-down shirt and wingtips. As recently as five years ago, it distributed Bible verses with its in-flight meals. Virgin America, meanwhile, with a provenance linked to the flamboyant entrepreneur Richard Branson, is more T-shirt and flip-flops. Its aircraft have leather seats and 12…
Three Predictions for the Coming Year on a New Arena, an Old Arena and the Mariners
Hey, it could happen!
As every first-year business student knows, a citys economy is not considered world class until said city has erected at least four shrines to professional sports and these shrines remain empty and unused most days of the year. Seattle is knocking on the door of world classiness because it already has KeyArena, Safeco Field and…
Final Analysis: Wont You Come Home, Bill Boeing?
How can we celebrate such a momentous birthday when the honoree doesnt even live here?
Elsewhere in this month’s issue youll find congratulatory notes honoring The Boeing Company on the occasion of its 100th anniversary. Allow me to add my own felicitations. I just wonder if we all might get a little more jazzed about this upcoming centennial the actual date is July 15 if Boeing were still an honest-to-goodness…
Final Analysis: Am I Ready to Share a Bike? Not exactly.
Not until I can be sure Im safe on the streets of Seattle.
On a recent visit to New York City, I marveled at the sheer bravery of the people using Citi Bike, New Yorks bike-share program. Or maybe it was their audacity that struck me. Many of these helmetless people weaving around delivery trucks and taxicabs and metro buses seemed to be my age which equates to…
Final Analysis: The Buddy System
When the desultory style of Seattles mayor leaves you wishing for a felon.
Friends and I were talking recently about one of Seattles infrastructure problems dont remember if it was the abysmal traffic, rising homelessness, the messy waterfront and I said, as I often do in these situations, Maybe its time for Buddy Cianci. All told, Vincent A. Buddy Cianci, who died in January, was mayor of Providence,…
Final Analysis: Forceful Marketing
Tying in to 'Star Wars' is obviously the clever approach.
Since the premiere of Star Wars: The Force Awakens in mid-December, social media sites have been awash in the kind of piggyback promotion that accompanies any pop-culture phenomenon. The savvy marketer, knowing that a Star Wars connection confers instantaneous hotness and coolness, is on it like a baggy robe on a skinny Sith. Drawing inspiration…
Final Analysis: Change the Corporate Climate
Because wouldn't you rather live on a sexy planet?
Lets hear it for the Breakthrough Energy Coalition! Its rad. Its rockin. Its righteous. Its a bunch of rich guys pledging to invest billions to find a faster way to meet the energy needs of a growing planet without contributing to climate change. Bill Gates announced the coalition on the eve of the United Nations…
Final Analysis: Core Competency
Will Cosmic Crisp be the next apple of our eye?
Have you heard about Cosmic Crisp? Its not a breakfast cereal. Its not related to an outfielder for the Oakland As. Its a new apple crafted by fertile minds at Washington State University. Seems they introduced a Honeycrisp to an Enterprise and, well, you get the picture. Candlelight. Merlot. Barry White on the iPod. The…
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