filson
Filson Stays True to its Authentic Brand DNA
One of Seattle’s oldest retailers finds new life among authenticity-seeking millennials
The Filson flagship store sits near Safeco Field, at the base of an off-ramp from the tangle of elevated roadways that lead to the freeways. Most people drive past the unassuming building on Fourth Avenue South with nary a glance, let alone a clue as to the retail wonderland that lives inside—or the legacy of…