The Pays the Thing for Retail Lockbox CEO Craig Dawson
Dawsons job is about ensuring customers bills get paid promptly and correctly
April 8, 2020By Rob Smith
Craig Dawson is the first to admit that the business he co-founded in 1994 is complicated.
Dawson is president and chief executive officer of Retail Lockbox Inc., which provides bill payment and imaging services to more than 200 customers in both the public and private sectors including health care and nonprofit organizations, telecommunications companies, property management firms, municipalities and utilities.
Seattle-based Retail Lockbox handles 1.5 million paper-based items each month, which add up to more than 5 million pages. But the system Dawson and his co-founder, Walt Townes, have created is working: When it comes to processing and billing issues, the 80-employee company makes just one error for every 400,000 transactions. The goal is to make mistakes in our facility and catch them before they leave, Dawson says. Thats why we have so many steps to every one of the processes.
Everyone has to get their accounts receivable done somehow, some way. Basically, what we do is count money all day for folks. We just have to do it at a very, very high level.
There are probably 10 to 12 steps for every piece of every item that comes through. Thats a combination of electronic and manual somebody looking at the work.
It takes a while to learn the seven stations that we have. You have to master each one. So, it would take a couple of years for someone to be able to sort of get through, but that’s how people move forward.
Weve got a lot of redundancy in place to make sure we get our work done.
If you make a mistake, youre not just making one for our client, but for their customer, their customers bank, our customer and then our clients bank. Depending on what that error is, you can overdraft a customers account, which makes other things overdraft. That error compounds.
Our business is built around mistakes, right? We let customers know that its an error-prone business. The best way to handle a mistake is to be honest with your customers and put steps in place to hopefully make sure you dont make that same mistake again.
Were competing with banks and other independent lockbox providers around the country for this kind of work. This business is super competitive. We have lots of folks trying to take our customers.
We started back in the 90s with an idea that the internet was going to be able to be used for payment processing. We actually bought a URL called paystation.com, and we started at that point to try to roll out an online bill-pay service for our customers.
And we spent way too much money trying to be ahead of the marketplace, so we actually backed away because we had customers saying they didnt know how it was going to work.
Then 9/11 happened and checks stopped being transported by planes all over the country for about 14 days. We realized we were dependent on the post office, and we should have a way for customers to pay a bill if they cant mail a payment in.
Millennials today have a different mindset about paying bills. We thought about float. Most everything thats happened today has been aimed at killing float.
I balance my checkbook every day, every month. My kids, and most millennials, dont. Some millennials have never had a checkbook.
Our online business is growing organically. Our goal really is to be in a position to catch those payments when they move from a paperbased environment to an electronic environment. Thats inevitably going to happen.
In five years its hard to say the percentage of the business online versus paper is probably going to be 50/50. Now, its probably about 20% online and 80% paper.
The future is in electronic payments. But its a lot easier to steal a whole bunch of data online, to steal a bunch of credit card information, a bunch of check information, than it is if you mail a check. Its also more expensive for an electronic payment than it is for a paper-based payment.
Youre paying 3% to make a payment to somebody with a credit card. And if you give them a check, you know, what is it, a quarter or 50 cents? And it doesn’t matter if Im giving you a $10,000 check or $100 check. If I gave you $100 and you pay with a credit card, youre going to pay $3. If I gave you $1,000 and you pay with a credit card, youre going to pay $30. So thats a lot more expensive transaction.
Theres such a huge consumption of data. There are just so many things out there. And to stay abreast of the industry, to continue to be an expert, you have to consume all that data.
The hard part is understanding these new technologies and how theyre going to work with your customers and how theyre going to adopt those technologies. Its a big deal.
Health care is the most complicated. A third of our business is health care. You have all the HIPPA [privacy] rules and everyone is big on compliance.
Some of my own bills we process, so I can just go drop them in the bin.
We have to get our customers their work on time each day. And our goal there is about 98%. Thats how you keep customers for a long time.
We’ve got several real estate arms. We own our building and other real estate.
There are other ideas that Ive had for different businesses. And it’s just a matter of time.