Local Entrepreneur Sarah Hurt Is Making Connections Through Seattle Art Source
Sarah Hurts business gives local artists a hand in finding potential clients.
February 11, 2019
This article appears in print in the February 2019 issue. Click here for a free subscription.
Sarah Hurt is founder and owner of Seattle Art Source, which connects interior designers, architects and developers with independent creators of original fine art.
How did you come up with this concept?
I was curating three-month-long art shows at a space in the International District and at the end of each show, Id ask the artist where their unsold art would go and theyd inevitably say, Back to my studio, or, Into a closet. I knew that there had to be a better way, so I started talking to interior designers about placing local artwork in their projects. I found out that there was an interest but that it wasnt easy for them to find local artists, so I decided to make it easier.
Why is it important to feature (mostly) local artists?
The pragmatic side is that it keeps my costs down. Shipping is super expensive, plus I like to do business in person and staying local means I have quick and easy access to artists. The philosophical side is that there are a lot of local artists who make great work but, for whatever reason, cant seem to connect with the Seattle market. Selling their work is my teeny-weeny way of encouraging artists to stay and keep Seattle creative.
How do you structure the financial split?
Forty-sixty. The artist gets 60 percent.
Whats the best part of your job?
I love introducing people to original art! I love talking to them about what they see, what theyre looking for and how they want the art to feel at home. Those conversations are satisfying because I feel like Im adding something beautiful to that persons life.
Whats the most difficult part of your job?
The website programming. I like to work out of my strengths and I think Ive reached the crest of my ability in that area.
How do you choose the artists you represent?
In part, its my personal taste but also knowing what sells and what doesnt sell. Edgy art, even if I love it, doesnt sell.
What kind of artwork is easy to place?
Ninety percent of the paintings I sell are abstracts. I also sell a lot of art with blue in it because a lot of Seattle designers and homeowners use blue. And I tend to sell middle-size pieces, in the 30-inch-by-40-inch range.
What makes an art piece hard to sell?
Paintings with red in them. I think that color is too controversial, too dividing.
When homeowners want art for their walls, what kind of questions do you ask?
I ask about their house, what rooms they spend the most amount of time in and if they want art thats visually stimulating or more relaxing. I have to read between the lines, though, because Ive had clients who say, I only want neutrals, but end up buying a painting thats all vibrant colors.
Who are your clients?
People in their 30s and 40s who are transitioning out of mass-produced framed prints or have an interior designer for the first time.
Have you ever commissioned an artist to make work that you know will appeal to clients?
Yes. Sharon Kingston is an oil painter and she paints big floral dahlias in deep, bruisy, almost Renaissance-like color layers. Theyre gorgeous and interesting and Im confident theyre going to sell.
Name a favorite moment from the past year.
My 8-year-old is built like a giraffe shes all limbs and after school she puts on her roller skates and we walk/skate in our neighborhood. I hold her soft little hand and she talks about school and friends and whos doing what … shes a rolling smile.
What turns you on?
When somebody is excited about what theyre doing. I find that really engaging.
Whom do you admire?
My mom. She went back to college to become a nurse in her 40s and I really applaud her drive.
What makes you irrationally angry?
When my 13-year-old talks back and will not take the hint that she needs to zip it. I have a pretty long fuse but she knows how to get under my skin.
Do you have a secret talent that nobody knows about?
I am a very good parallel parker.
What song would you like played at your funeral?
Probably Hells Bells by AC/DC (big laugh). Or Blackbird by the Beatles.
How would you describe your relationship to money?
Money gives me options.
What four guests would make for the perfect dinner party?
Eleanor Roosevelt; James Beard; my maternal grandmother, Shirley Wargo she was a riot and Douglas Wargo, my brother.
Finish this sentence: Sarah Hurt is …
… building something long term. I want my children to inherit a city that still has artists living in it.