Commentary

Space Case

Space Case

Workers demand a range of experiences in the workplace

The responsibility of the workplace is to double as a dynamic community hub where work and life intersect — always for the better. In conceptualizing the positioning of a property, owners should focus on incorporating the best elements of work, home, and hospitality into the experience, establishing the workplace as a destination. Workers themselves are…

Culture in a Post-Covid World

Culture in a Post-Covid World

A human-centered workplace will retain employees and spur success

In business, perhaps branding is the only term that can compete with culture as the most nebulous to define and elusive to measure. But in today’s post-Covid world, culture has become more critical than ever. The companies that crack the culture code attract and retain the best people and gain a growing segment of conscious…

Turning Back to Timber

Turning Back to Timber

Look to Washington’s history to tackle the climate crisis

We can thank lumber for the success of Seattle and many of the towns that have sprung up across the Puget Sound region. From the logs that rolled across Skid Road in the early days of Pioneer Square to the mills that supplied the country’s hunger for Washington’s wood, nothing is more quintessentially Pacific Northwest…

Building Back Better

Building Back Better

In the two decades that preceded the Covid-19 pandemic, downtown Seattle outperformed nearly every major urban center in the country in job and residential growth and overall investment. To find a comparable period of transformation, you must go back to the early 1900s when Seattle benefited as the provisioning city for those heading north to…

Rebuild, Don’t Fix: Too many DEI efforts in the workplace completely miss the point

Rebuild, Don’t Fix: Too many DEI efforts in the workplace completely miss the point

The murder of George Floyd during a global pandemic, when people had time to witness and sit with a race crime that mirrored many before it, changed everything. People began to seek accountability from everyone, including those at the helm of companies and organizations. A surge of diversity, equity and inclusion (DEI) initiatives was born. …

Seattle Needs a Branding Boost on the Marketing Front

Seattle Needs a Branding Boost on the Marketing Front

Seattle is many things to many people, and thats a problem

POSTCARDS FROM THE EDGE. Seattles image has many facets, most of them good, but its branding needs a sharper edge to be effective.

Follow Us