Persuasive Business Writing Workshop

If you need to write as part of your job, this workshop is for you. You’ll get fresh insights and practical techniques you’ll use immediately to plan and write better business communication.

Through case studies, lively discussions, and guided exercises, you’ll discover how to organize your ideas and write persuasively to inspire and motivate your readers, and compel action.

After completing this workshop, you will be able to:

• Clearly define why you are writing and what you expect to accomplish

• Identify your reader’s perceptions and expectations

• Create and structure logically-organized documents

• Eliminate wordiness and complexity in your writing

• Actively engage your readers and achieve results through clear communication

John Sturtevant was a successful business writer for 20 years. He also taught core-curriculum business writing courses at Harvard Business School and was Professor of Communications at the European School of Economics.

John provides communication skills training for organizations around the world.

University of Phoenix | Executive Learning Center | Tukwila, WA

9:00 am – 3:30 pm

 $325 Early Registration 

 $250 Team of 3 or more

 $275 Nonprofit and Government