CEOtoCEO Breakfast

Reinventing Yourself to Stay Relevant

You’re vulnerable if you rest on your laurels, but also if you are constantly reinventing yourself. 

Relevance means sustaining relationships with longtime customers even as you innovate your way into new markets.  Profitability from customer relationships over time is higher for companies that are focused on changing ways of providing value to customers.

Your company may seem relevant to you, but from the outside, is it hitting home with your customers?

June CEOtoCEO Breakfast speaker Jean Thompson, CEO of Seattle Chocolates, will share ideas on how to make your product, service, or idea resonate with a customer.  If it means something to them–in addition to being utilitarian–then the relationship will be deeper, longer lasting, and more profitable.