How Will a Rite-Aid Rebrand affect Bartell Drugs?

A Bartell’s spokesperson declined comment on Rite Aid's changes because the deal has not yet been finalized
Updated: Fri, 11/20/2020 - 12:57
 
 
  • A Bartell’s spokesperson declined comment on Rite Aid's changes because the deal has not yet been finalized

Rite Aid Corp. has planned a rebranding effort that will features pharmacists more prominently as centerpieces of the stores, though it's unclear how or if the changes will affect Seattle-based Bartell Drugs.

Unveiled Monday, Rite Aid’s first three Stores of the Future,” two in Pennsylvania and one in New Hampshire, will put pharmacists in accessible areas. Some stores will include a spa-like experience and beauty ambassadors. 

The company will also retire its red and blue logo for a blue and green graphic that includes a mortar and pestle with a plant, reflecting its new focus on both traditional and alternative medicine.  

Bartell Drugs, which is being acquired by Rite Aid Corp for $95 million, will remain a “subsidiary company,” a Bartell Drugs spokesperson said. The Bartell Drugs brand name will remain intact. 

A Bartell’s spokesperson declined comment on the changes because the deal has not yet been finalized. 

Bartell Drugs has been family-owned since its launch in 1890. It employs more than 1,700 and operates 67 stores throughout the Puget Sound region. Camp Hill, Pennsylvania-based Rite Aid operates 2,400 retail pharmacy locations in 18 states. Rite Aid operates 69 stores in the Puget Sound region. 

“The acquisition of Bartell’s fits perfectly into and accelerates our RxEvolution strategy, as our companies share a commitment to total health and wellness, the importance of the pharmacist as a trusted health advisor and the critical role the neighborhood pharmacy plays,” says Heyward Donigan, president and chief executive officer of Rite Aid.

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