Alaska Air
Final Analysis: Flying Higher
How a certain local airline could strike a blow for fairer treatment of college athletes.
Heres a thought: While Alaska Air Group spends $2.6 billion swallowing up Virgin America, it should wield some of its new clout Alaska will soon be the nations fifth-largest air carrier on becoming the college athletes best friend. Alaska already showers upon the University of Washington nearly $5 million a year for naming rights to…