Seattle Brewery Elysian Teams up With Rolling Stone Magazine to Unveil a New Craft Beer

Seattle’s Elysian Brewing is gaining a national stage for the roll out of a new beer in partnership with Rolling Stone, the nation’s iconic music-industry publication, with the premiere of the new craft beer slated for Super Bowl weekend at a major pre-game bash: Rolling Stone Live: Miami Big Game Experience.

Elysian’s new high-end suds offering, dubbed Elysian Rolling Stone Lager, will debut at the event this Saturday, Feb. 1, and will be promoted as the exclusive beer for Rolling Stone Live, which has been staged during Super Bowl weekend for nearly a decade. This year’s party will take place at SLS South Beach and Hyde Beach and will feature performances by Grammy-winning singer-songwriter Ciara, DJ Khaled & Friends, Paris Hilton and DJ Vice.

“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” says Gus Wenner, president and chief operating officer of Rolling Stone. “We’re excited and proud to share our first venture into craft beer with our readers. We put a lot of passion into this project and we know they’re going to love it.”