2018 Tech Impact Awards, Analytics: Amperity

This article appears in print in the October 2018 issue. See more about the winners of the 2018 Tech Impact Awards here. Click here for a free subscription.

Amperity
Location: Seattle
Employees: 100

Right hand, meet left hand. Simplified, its the internal introduction that Amperitys sophisticated platform offers enterprises by bringing together many disparate data sources about their customers to understand their individual needs better.

Even as companies track transactions, browsing behavior, mobile app activity and more, Amperity CEO Kabir Shahani notes, I still get email for products I dont want. The experience isnt as personal as the data they have on me.

Shahani and cofounder Derek Slager had already launched and sold a health care marketing startup, Appature, and they had no ambitions to start another company. But advising other startups drew the right hand/left hand challenge to his attention, and the pair quickly attracted $9 million from Madrona Venture Group to explore a solution with University of Washington data researcher Dan Suciu.

Drawing back the veil last September, Amperity revealed how it helps Alaska Airlines better engage travelers with services and offers and is driving similar results for a division of French luxury-goods conglomerate LVMH. Already, Amperity claims customers have seen revenues double, their return on ads increase by 50 percent and their customer lifetime value increase five times.

Silver Award

Highspot
Location: Seattle
Employees: 85

Most salespersons troubles stem from either too little information about prospective customers or too much to discern what will help making a sale. Highspots analytics aim to predict which content will produce the most effective pitch for each customer by using artificial intelligence models. Highspot reports that sales teams using its service see an average 11 percent increase in sales quota performance, while marketing teams can redirect their investments to more effective influences. Those results have spurred 300 percent customer growth for Highspot in the past year, encouraging a fresh $15 million round of investment to fuel growth.