What’s a Bright Idea feature?

One of the most prominent places in our magazineright up at the frontis reserved for our Bright Idea feature. Typically, this is a story about a startup, but it may also be about a more established company with a great innovation. The goal is to spotlight an innovation that has great potential, even if it might be some ways away from realizing that potential. We are looking for ideas with the greatest potential to have an impact, either financially, in terms of expanding marketshare and generating revenues or socially, in terms of having a positive impact on the environment or in a critical area such as health care.