By the Book
By Seattle Business Magazine March 29, 2010
Amazon.com reported record revenue for 2009, spurred on in part by the sale of electronic books for its Kindle Reader. A look back over the past several years shows that Amazon has taken the lead in book and media sales compared with its two largest competitors.
* 2009 figures for Barnes & Noble and Borders are analyst estimates.
Sales figures for Amazon are for all media, including books, e-books, DVDs and CDs. For Barnes & Noble and Borders, the figures are total revenues, but comprise a similar mix of products.