Persuasive Business Writing Workshop

Get the confidence and skills you need to write clearly & persuasively.

In this energetic one-day workshop, you’ll get new ideas and practical techniques to help you master the skills it takes to plan logically, communicate clearly, and achieve results.

Through lively discussions, practical exercises, and relevant examples, you’ll gain new insight about why you write, what your reader expects from you, and how to communicate your ideas clearly to engage your reader and inspire action.

John Sturtevant was a successful business writer for 20 years. He also taught core-curriculum business writing courses at Harvard Business School and was Professor of Communications at the European School of Economics. John provides communication skills training for organizations worldwide.

After completing this workshop, you will be able to:

• Clearly define why you are writing and what you expect to accomplish

• Identify your reader’s perceptions and expectations

• Develop a logical, persuasive argument and support your facts

• Eliminate wordiness, complexity, and confusion

• Actively engage your reader and achieve results through clear communication.

Registration includes a comprehensive workbook and healthy lunch.