Eric Lawrence

Intentional Futures (iF), a progressive consultancy that combines strategy, design, and execution, announced today that Eric Lawrence has joined its team of creative and talented problem solvers. As Creative Director, Lawrence will lead design and UX for the company and oversee creative strategy for key accounts and brand innovation.

Lawrence brings more than 13 years of creative leadership and expertise from previous roles with TEAGUE, frog Seattle, and Ziba Design. At those studios, he focused on creating branded retail spaces, international design research, interactive workshop facilitation, digital product design, and creating user experience design concepts for enterprise, automotive and aerospace industries.

“At iF, we believe that strategy and design empower each other. Combining them is how we consistently produce work that makes a difference.” said Michael Dix, managing partner and co-founder of iF. “Eric brings a high level of design expertise, creative guidance, and strategic insight. His diverse skills as a creative innovator across a variety of industries presented him as a natural fit for the role.”

“I’m excited to combine my experience with iF’s impressive reputation for partnering with its clients to create a vision and make that vision a reality,” says Lawrence. “I look forward to being part of such a dynamic team that values the importance of bringing visual storytelling and data together in an engaging way that simplifies the customer experience and makes an impact.”

Lawrence received his Bachelor of Fine Arts in graphic design and environmental graphics from ArtCenter College of Design, and a Bachelor of Arts with a focus on liberal arts and graphic design from Xavier University.