Matt Nystrom has joined U.S. Bank as the digital lead for the Pacific Northwest based in Seattle. In this newly created role for the bank, he will oversee digital enablement strategies for consumer and business banking in Seattle, Portland, Sacramento and San Francisco.
A Seattle native, Nystrom has more than 15 years of experience in managing digital interactions. Most recently, he worked as the vice president of digital media for a broadcast company based in Columbus, Ohio operating in 27 markets across the U.S. There, he led a team charged with operating the company’s digital products. He also combined his love for baseball and digital design for several years working with the local Minor League Baseball Team the Everett AquaSox.