Evergreen Home Loans™, a full-service direct home loan lender in the Western U.S., has announced that Jeanne Hussin has been promoted to the role of chief marketing officer — the first in the company’s history. Hussin previously served as vice president and director of marketing for more than eight years.
“For almost a decade now, Jeanne has been an invaluable asset to our team and a vital part of helping the company grow and succeed,” said Don Burton, president and founder of Evergreen Home Loans. “Her leadership across the board — from branding to social media efforts and beyond — is game changing in terms of our customer engagement and attracting loan officer talent. I look forward to her continued leadership in shaping the strategic marketing direction of the company.”
In her time with Evergreen, Hussin introduced the bold and innovative #ShowYourKeys® social media campaign to drive consumer engagement and increase lead generation for loan originators. She also led the company’s efforts to rebrand its corporate identity with a newly enhanced, multi-channeled website and logo, which resulted in improved organic search, lead generation and brand visibility.
In her new role, Hussin is charged with providing both strategic oversight and hands-on, tactical execution of the company’s marketing communications efforts. This includes developing competitive loan officer marketing programs, brand positioning, digital marketing, public relations and social media.
“Our company and culture is centered around personal and professional growth. They take a vested interested in helping our associates reach their goals. I’m so excited to work for a company that has its pulse on helping associates succeed. It makes for an amazing workplace experience,” said Hussin.
To learn more about Evergreen Home Loans, visit www.evergreenhomeloans.com.