PSAMA Experience Marketing | Interactive for Everyone

Why Making Your Brand More Interactive Matters

Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand.

Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.

Click here to register.

Speaker Bio
Karen Olson is the Vice President of Marketing of the Space Needle and Chihuly Garden and Glass. Karen is a marketing innovator who develops compelling customer engagement campaigns through integrated marketing, web, social, and mobile technologies. She has spent more than 20 years developing successful marketing strategies connecting customers to authentic brand experiences.

Most recently, Karen has received national attention for launching a series of new digital experiences at the Space Needle to help keep its landmark experience tech-forward, in the news, and more importantly, in the hearts and minds of its guests. These digital experiences use augmented reality, virtual reality, and cleaver interactive development design to continue to ignite the imagination of what’s possible and keep the Space Needle’s experience futurist.