RJ Hilgers

POP today announced RJ Hilgers as the new CEO of the agency, effective January 1, 2018. A nearly 20-year agency veteran, Hilgers joined POP at the beginning of 2016 and served as its chief marketing officer, leading client services, business development and marketing. He succeeds POP Founder Bill Predmore, who started the company in 1996 and has served as CEO since the agency’s inception. Hilgers joined POP from SapientNitro, where he held roles as the head of business development for North America, managing director, and head of the global client services discipline. Previously, Hilgers held positions at Marchex and Microsoft, and began his career at the digital agency division of aQuantive (serving in senior roles at Avenue A | Razorfish, now SapientRazorfish) until it was acquired by Microsoft for more than $6 billion in 2009. During his career, Hilgers has provided senior-level client counsel to an array of Fortune 500 companies, including Apple, Intel, MGM Resorts, Microsoft and Walmart.