Seattle tech startup Amperity has raised $50 million in a new founding round as part of an effort to expand the reach of its customer-data management platform in terms of capabilities and industry reach.
The latest funding round, a Series C financing, brings the company’s total funding to date to $87 million, the company announced. Amperity uses machine learning to crunch and analyze data from multiple sources, including purchase history, mobile app use, website habits and real-world store visits, to develop a wholistic understanding of a client’s customers.
"It’s crucial for today's brands to be directly connected to the consumers they serve, and that can only happen when they have the ability to use the data they have about those customers,” says Kabir Shahani, chief executive officer and co-founder of Amperity. “In just shy of two years, we've been able to develop a platform that, for the first time, helps companies tap into previously unattainable data and unify it so they can better understand and connect with their customers.”
Amperity’s latest funding round was backed by Tiger Global Management, Goldman Sachs, Declaration Partners, Madera Technology Partners, Madrona Venture Group and Investor Lee Fixel. The new funds will allow the company to expand its reach into the financial services, automotive, insurance and health care industries while making it possible to continue to grow its existing base of clients in the retail, travel and hospitality sectors.
Amperity’s existing client base includes Alaska Airlines, Starbucks, The Gap Inc., Wynn Resorts, Planet Fitness and the Seattle Sounders.